
They’re not really interested in you, sorry girl. Before you commit to any relationship with this Schrödinger’s Robot, check out the ratio of the number of people they are following compared to the number of people following them.Īn imbalance towards the ‘following’ value is a big giveaway that the account is using the follow/unfollow tactic to get you to notice them.

If a lovely local Instagram account with 3,000 followers has started Insta-flirting with your newbie brand, it can feel ever so flattering. The Instagram Followers-to-Following ratio is off Mark these comments as spam when you can, and get rid of the bad bot detritus. After all, Instagram is a just a confused robot who can’t always tell the difference between robots and humans.Įvery comment on your account left unanswered could be an overlooked human fan, a missed opportunity for genuine, non-robot conversation. Unmanaged, these comments are damaging the reputation of your Instagram account. It’s nearly impossible to compose an Instagram comment that makes sense on multiple posts, which is why a lot of these robot overlords don’t bother – instead using a string of generic hyperbole or a jumble of emojis. Most of these automated tools allow the user to restrict the age of the posts they want to engage with, but I’m guessing most Instagram bot users cast their nets out wide, especially when starting out, resulting in weird new comments on quite old posts. When you get new comments on old posts out of the blue, it’s probably an Instagram robot. In the first 30 mins or so of posting to the Studio Cotton account, I can see that the number of people who have engaged with the post is always higher than the number of people who have seen it – ergo some of those people are evil/lazy robots in disguise. If you’re running a business account on Instagram, you can see the cold hard numbers by checking your Post Insights. If a stranger account likes the post, it’s going to be a bot. When you first add a post on Instagram, it’s only going to be shown to your current followers – and probably just your most engaged followers too. After all, we all just want to be seen and be liked. Ya know that rush when you get the first like on a new Instagram post? You can be fully aware that social media pulls on the same brain strings as addiction and dependency, and still get that warm & fuzzy rush. So yeah, I can see the appeal of robots – but I still ruddy hate them. Good luck reaching your own darn followers let alone new ones. I mean, you should be able to reach these highly targeted followers with Instagram’s paid advertising, right? Nope, not according to Facebook. I flitter between ruddy hating all Instagram bots and their users, to not really minding the well-used ones, to being mad at Instagram for not making it easier to achieve what the robots do through legitimate means.
#Instagram bot follow how to
If you want to know more about being a better Instagram bot user, Eduardo Morales writes about audience targeting in his article, How To Automate an Effective Instagram Bot that isn’t Spammy. The trick/skill is in the targeting, using these tools to narrow down an audience that absolutely should be following your brand.

You can send likes, leave comments and follow accounts in the hope of a follow back.Īnd yes, they kinda work when you also have a beautifully curated and valuable feed. The Instagram bot providers allow Instagram account owners to automate different Instagram actions in order to be noticed but other Instagram users.


You may have have heard of the defunct Instagress or the current Instazood, or countless iterations with the more generic ‘Social X’ nomenclature. These tools break the Instagram terms of service, and so tend to get shut down after a while with very little notice. Instagram bots have been around for a couple of years now in different guises. Instagram bots: the lazy way to a success of vanity I get heaps of questions about Instagram bots, and have touched on them recently in our Summer 2018 Instagram Tips post (spoiler alert, using bots was not a top tip), but here’s my deep dive on Instagram bots, how you can tell if someone is using them, and what to do when you encounter Instagram bots in the wild. Unfortunately, these Instagram bots *kinda* work, so well-meaning- and not-so-well-meaning brands, individuals and influencers continue to use them to spam your good work. These little widgets are semi-automated engagement fakers, throwing out meaningless interactions in an attempt to get your attention.
